James Harden signed a 13-year endorsement deal with Adidas in 2015. Harden is one of the highest paid endorsers in the company after the $200 million agreement.
James is an American professional basketball player who currently plays for the Philadelphia 76ers of the NBA. In his career, he has made the All-Star squad nine times and has previously won the MVP title. The 76ers player has the record for the s the highest all-time left-handed scorer in NBA history.
The NBA point guard has been an Adidas athlete for a number of years and is a longtime sponsor of the brand. Adidas has produced a number of Harden-specific sneakers as part of their agreement, including the Harden Vol. 1, Vol. Vol. 2, all the way to Vol. 7.
The shoes are regarded as some of the top performance sneakers available and are highly demanded by collectors and basketball lovers. Harden has worked with Adidas on a number of marketing efforts and projects in addition to his endorsement agreement.
James Harden Spotted in New Adidas Signature Shoe https://t.co/yYhm1Xq3SX— SoleCollector.com (@SoleCollector) August 4, 2022
The basketball star has been in a number of ads and has taken part in the company's social media initiatives to promote its goods and build brand recognition. Overall, James Harden and Adidas' collaboration has been a huge success and has greatly improved the company's standing in the basketball community.