James Harden signed a 13-year endorsement deal with Adidas in 2015. Harden is one of the highest paid endorsers in the company after the $200 million agreement.

James is an American professional basketball player who currently plays for the Philadelphia 76ers of the NBA. In his career, he has made the All-Star squad nine times and has previously won the MVP title. The 76ers player has the record for the s the highest all-time left-handed scorer in NBA history.

The NBA point guard has been an Adidas athlete for a number of years and is a longtime sponsor of the brand. Adidas has produced a number of Harden-specific sneakers as part of their agreement, including the Harden Vol. 1, Vol. Vol. 2, all the way to Vol. 7.

The shoes are regarded as some of the top performance sneakers available and are highly demanded by collectors and basketball lovers. Harden has worked with Adidas on a number of marketing efforts and projects in addition to his endorsement agreement.

James Harden Spotted in New Adidas Signature Shoe https://t.co/yYhm1Xq3SX

— SoleCollector.com (@SoleCollector) August 4, 2022

The basketball star has been in a number of ads and has taken part in the company's social media initiatives to promote its goods and build brand recognition. Overall, James Harden and Adidas' collaboration has been a huge success and has greatly improved the company's standing in the basketball community. 

Kobe Bryant became one of the most recognizable players in the NBA. He signed a deal with Adidas during his prime years in 1996.

Adidas signed Bryant to a sponsorship deal just as the basketball star was entering the best years of his career. The partnership was a perfect match, as both Adidas and Bryant valued hard work, determination, and a relentless pursuit of excellence.

The global sportswear hub had over the years given Bryant the most advanced performance gear, including shoes made to help him perform at his peak. Bryant helped Adidas gain a strong and devoted following in exchange for wearing their merchandise both on and off the court.

Adidas and Bryant also worked together to create special merchandise lines, allowing fans to purchase a piece of the player's style in addition to the performance-focused gear. These collections were incredibly well-liked and soon sold out, underscoring the player and brand's enormous appeal.

However, the company and Kobe parted away in 2002 ending the agreement between the two. Through its sponsorship of Bryant, Adidas was able to reach a large and dedicated audience of basketball fans, reinforce its brand image, and offer products that are both fashionable and functional.

Damian Lillard signed a 10-year contract extension worth $100 million with Adidas in 2013. Lillard is also one of the prominent athletes sponsored by Adidas.

Damian is an American professional basketball player currently playing for the Portland Trail Blazers in the NBA. The Basketball star was selected by Portland as the sixth overall pick in the 2012 NBA draft. Later the blazer's star went on to win the NBA Rookie of the Year award.

Since Lillard signed the contract with the global giant, the NBA player has served as the spokesperson for the Adidas basketball line, representing the company both on and off the court. He has appeared in many Adidas advertisements and even created his own line of unique sneakers called the Dame series.

Since the Blazers athlete and Adidas have a solid relationship, some of the best-selling shoes on the market are his signature models. He has played a key role in reestablishing Adidas as a dominant force in the basketball shoe industry.

Damian's influence on the company extends beyond his shoes because he has been in numerous Adidas advertising campaigns, events, and projects. In addition to his success on the court and his affiliation with the sportswear company, Lillard participated in numerous volunteer programs and charitable activities using his platform and relationship with Adidas.

Jayson Tatum sponsorship with Adidas is a testament to his talent and popularity as an athlete. Tatum is one of many top athletes sponsored by the company.

Jayson is an American professional basketball player for the Boston Celtics of the NBA. The Celtics athlete was chosen third overall in the 2017 NBA Draft, and since then, he has emerged as one of the top players in the league. 

Tatum is only one of the numerous elite athletes sponsored by Adidas, a longtime leader in the apparel market. The athlete has participated in various print and online marketing campaigns for Adidas as a spokesperson for the company, promoting its goods.

The NBA player has been able to gain more exposure and connect with a larger audience as a result of this connection, which has benefited both Adidas and him. The basketball star is currently sponsored by Adidas, one of the world's leading sportswear brands.

In addition to appearing in advertisements, Jayson used to wear Adidas sneakers on the court and has been spotted sporting the brand's newest items while watching games in addition to starring in advertising. 

This helped Tatum in establishing himself as a style symbol and allowed Adidas to show off its most cutting-edge technology and creations to a large worldwide audience. However, the two parted ways in 2019. 

Donovan Mitchell signed a multi-year endorsement deal worth $5 to15 million with Adidas in 2018. Both Mitchell and Adidas have been benefited from the partnership. 

Donovan Mitchell is an American professional basketball player who currently plays for the Cleveland Cavaliers of the NBA. In the 2017 NBA Draft, he was chosen with the 13th overall pick, and he rapidly made a name for himself as one of the best young players in the game. 

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In 2018, Adidas, one of the biggest sportswear corporations in the world, offered Mitchell a multi-year endorsement contract. The collaboration has significantly raised Mitchell's profile and increased his exposure on and off the court.

The Cleveland star has been in several Adidas ad campaigns and has assisted in promoting the brand's products on social media and through other marketing activities.

The Basketball athlete and Adidas have also collaborated on a line of custom sneakers called the Adidas D.O.N. Issue, which has gotten positive reviews from both casual wearers and sneakerheads. The shoe's lightweight and supportive build, which enables rapid cuts and explosive movements, was created with Mitchell's style of play in mind.

Trae Young signed a $190 million sponsorship deal with Adidas in 2019. This endorsement was successful, and the business has a Young-branded footwear line.

Trae is a talented young point guard who currently plays for the Atlanta Hawks in the NBA. Since entering the league in 2018, Young has established himself as one of the most exciting players in the league, known for his quick moves, long-range shooting, and fearless attitude.

Since both the Atlanta star and the worldwide powerhouse value innovation, tenacity, and the relentless pursuit of excellence, they make an excellent team. Through sponsorship, Adidas provides Young with the most cutting-edge athletic equipment, including shoes designed to improve his game.

Adidas and Trae also work together on unique merchandising collections so that fans can own a piece of the player's style in addition to the performance-focused gear. These collections are well-liked by fans and frequently sell out rapidly, underscoring the player and brand's enormous appeal.

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In addition to enhancing Young's personal brand, the Adidas collaboration has served to raise the profile of the Adidas brand in the NBA.

Derrick Rose signed a sponsorship deal with Adidas in 2012. Adidas and Rose collaborated to create the adizero rose shoe collection. 

Derrick Rose is a professional basketball player who has had a successful career in the NBA playing for teams such as the Chicago Bulls, New York Knicks, and Detroit Pistons. Rose has made a name for himself as a gifted and dedicated athlete throughout the years.

Given that both Rose and Adidas embrace courage, willpower, and the persistent pursuit of perfection, this alliance was a natural fit. Adidas was able to connect with a sizable and devoted basketball fanbase by sponsoring Rose, many of whom were captivated by the player's exceptional abilities and endearing nature.

Additionally, the business worked closely with the NBA star to create limited-edition apparel lines that let fans shop the player's look. These collections were incredibly well-liked and quickly sold out, underscoring the enormous popularity of both the athlete and the label.

The Derrick Rose x Adidas partnership is a testament to the power of hard work, determination, and a relentless pursuit of excellence. Adidas connected with a sizable and fervent basketball fan base by sponsoring the player, solidifying its standing as a top sportswear company.

Jabari Smith Jr signed the deal as one of the new roster players for Adidas in 2022.  Smith was one of the 12 Rookies to be selected for the squad. 

Jabari Smith is an American professional basketball player who is currently playing in the NBA. Jabari was regarded as one of the finest players in his class and a highly-touted talent right out of high school. He was rated as one of the top ten players in the nation by multiple recruiting organizations and was a unanimous five-star recruit.

This is just the beginning. Excited to announce I have joined the @adidas family for the
next chapter of my career! #createdwithadidas pic.twitter.com/4UCEdMXbra

— Jabari Smith Jr (@jabarismithjr) December 15, 2022

Adidas took in the rookie on its NBA draft team for the basketball rising star's game on the pitch and Smith is renowned for his engaging demeanor and love of basketball off the court. He is well-liked by fans and other players and is active on social media.

The NBA star is renowned for his environmental work and has participated in a number of charitable projects over the course of his career. Due to this fact, Smith Jr was selected as his off and on the court, popularity would help Adidas tremendously. 

Kevin Garnett signed a lifetime deal with Adidas back in 2003. Garnett would bring in $2 million each year according to the deal.

Kevin is a former NBA player who had a long and successful career and was known for his versatility and intensity on the court. The former athlete played in the National Basketball Association for 21 seasons.

Given that Garnett was one of the most well-known and powerful players in the game at the time, Adidas' sponsorship of him was a big deal. Garnett helped increase the popularity of the Adidas brand among basketball fans by donning the company's footwear on the court and appearing in multiple Adidas commercials.

As a player, Garnett was renowned for his versatility, and his association with Adidas demonstrated this. He was given shoes from the company that was multi-positional and tailored to his playing style. Garnett participated in the design process as well, working with Adidas to produce shoes that were tailored to his unique requirements as a player.

Adidas produced the Kevin Garnett KG Bounce, TS Commander Kevin Garnett and TS Lightspeed KG sneakers as a joint venture with Kevin.

Kyle Lowry signed a sponsorship deal with Adidas in 2020. The deal is set to provide Lowry with Adidas newest performance basketball sneakers and apparel.

Kyle is an American basketball player who plays for the Miami Heat in the NBA. The Heats point guard was selected for the All-NBA Team in 2016 and has won an NBA All-Star title six times.

Adidas has recently made a significant effort to enter the basketball business by obtaining contracts with star players like James Harden and Damian Lillard. Kyle Lowry's sponsorship arrangement with Adidas carries on this trend and gives Adidas a significant boost in the market.

Although the details of the agreement are undisclosed, it is understood that Lowry will be crucial to Adidas' efforts to increase its footprint in the basketball industry.